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Master of Arts (M.A.) Public Relations & Advertising

M.A. Public Relations & Advertising

M.A. in Public Relations & Advertising course is designed for students willing to learn and explore the concepts, ideas, and principles of Public Relations & Advertising and who are interested in the decision-making process and functioning within the spheres of the same including corporate communication, promotions, digital marketing, etc.

Masters in Public Policy And Advertising presents the students with an introduction to Public Relations & Advertising and related concepts. The programme aims at strengthening the foundation of the key concepts and, on that strong understanding, building the comprehension of all the required theories and principles. Exposing the students to a number of elements like management skills, ethics, and strategies helps them keep up with the industry. Some of the skills that will be the focus of this program include creative writing and communication. The programme tackles the topic of a drastic increase in demand for advertising and public relations professionals.

Our School of Journalism & Liberal Artsoffers the program M.A. Public Policy that aims to elucidate the concepts and fundamentals of Public Relations & Advertising so that they understand the importance of decision-making in these fields and they learn to inculcate and embed critical thinking and analysis in their decision-making in the future.

Salient Features

  • 19+ years of academic experience
  • Focus on student-centred learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

2 Years

The candidate must have passed graduation from a recognized university with minimum 40% or equivalent CGPA in aggregate.

Fee Structure

Course Total Fees
Academic fee ( Per Sem) ₹ 30000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)

PEO-1 Raising the students into creative people by refining their skill set and improving their Entrepreneurial, social, and communication skills associated with media, entertainment, advertising, and public relations
PEO-2 Generating professionals, thoroughly skillful and experts, in the concepts & themes of Public Relations & Advertising and efficient in implementing their knowledge practically in industries like television, radio, online media, print media, and radio station
PEO-3 Get the students familiar with the key basics of Public Relations & Advertising while also building a consistent knowledge base.
PEO-4 Create professionals that are highly skilled and in the know-how of Public Relations & Advertising and the related fields and in possession of the basic skills required like communication.
PEO-5 Form an adept workforce filled with professionals that is highly proficient and effective due to a good skill set and the quality of critical thinking and good communication

Program Specific Objectives (PSO's)

PSO-1 Implement the knowledge (concepts, ideas, and theories) of the various disciplines of mass communication like print, digital, advertising and communication research
PSO-2 Understand and learn the prominence of ethics and core values deemed highly in the fields of Public Relations & Advertising and the duties as well as the virtues of serving the community and the society.
PSO-3 Instil the leadership and communication qualities that will eventually improve not only the individual performance at the workplace but the team as well
PSO-4 Identity, articulate, explore, and investigate the concerns, then try to get to a reasonable conclusion and find answers to present disputes and challenges.
PSO-5 Demonstrate the knowledge & expertise of verbal and non-verbal ways of communication and exhibit the use of languages, concepts, and strategies in a proficient manner

Program Grid Structure


Semester 1

Course Code Course Credit
23MAPR101 Public Relations & Corporate Communication 5
23MAPR102 Advertising Concepts and Practices 4
23MAPR103 New Media: Concepts and Applications 4
23MAPR104 Writing For Advertising and Public Relations 4
23AEC091 Ability Enhancement Course 1
23MAPR181 Media Writing 1
23MAPR182 PR Tools 1

Semester 2

Course Code Course Credit
23MAPR201 Communication Theories 5
23MAPR202 Marketing' & Media 4
23MAPR203 Advertising & Brand Management 4
23MAPR204 Media Planning 4
23AEC092 Ability Enhancement Course 1
23MAPR281 Event and Brand Management 1
23MAPR282 Production For Advertising 1

Semester 3

Course Code Course Credit
23MAPR301 Advertising, Marketing and PR Research 5
23MAPR302 Creativity, Campaign Production and Planning 5
23MAPR303 Graphic Design Principle 2
21PHCC103 Research Methodology For Humanities and Social Science 4
VAM30601X Value Added Course - I 0
23MAPR381 Graphic Design Principle 2

Semester 4

Course Code Course Credit
23MAPR401 Crisis Management and Communication 5
23MAPR402 Corporate Communication 4
23MAPR403 Public Relation Management For Celebrities 4
21PHCC102 Research and Publication Ethics 4
VAM40601X Value Added Course - II 0
23MAPR482 Dissertation/Internship 12
Programme Elective

Programme Elective-I

VAM30601 Gandhian Thought & Philosophy
VAM30601 Corporate Social Responsibility

Programme Elective-II

VAM40601 Corporate Philanthrophy
VAM40601 Media Management

Job Opportunities The Course Might Lead To

Career prospects in advertising and public relations are genuinely fast-paced and compelling. The advertising and public relations sector continuously innovates and transforms in response to consumers' changing habits and amusing with an increasingly technologically savvy audience. Hence, the graduates have a plethora of profile options to work on, these involve:

  • Creative/Script /Copy Writers
  • Advertising Executives
  • PR/Corporate Communication Professionals
  • Event Manager
  • Marketing Executive
  • Corporate Manager
  • Business Development Manager
  • Product Brand Manager
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Admission 2023-24

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