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M.A. Fashion Design and Merchandising

M.A. Fashion Design and Merchandising

Introducing our esteemed M.A. Fashion Design and Merchandising program a prestigious 2-year postgraduate endeavour that offers an in-depth study of fashion, textiles, marketing, and merchandising. With a robust curriculum, students gain expertise in illustration, colour theory, fabric development, and construction, providing a solid foundation for their creative journey.

Backed by industry-oriented teachings, this program caters to fashion professionals seeking to excel further. It empowers them to conduct research, effectively target markets, and present fashion products with finesse. Emphasizing both creativity and commerce, our students are equipped with the necessary commercial and marketing acumen to thrive in the fashion industry.

Masters in Fashion design and Merchandising program offered by Our School of Journalism & Mass Communication Combining elements of design, marketing, and management, this program offers a holistic approach to preparing individuals for diverse roles within the dynamic world of fashion. Through a dynamic blend of fashion concepts, trend forecasting, marketing strategies, and merchandising insights, graduates emerge as well-rounded professionals poised for success in this ever-evolving field.

Salient Features

  • 19+ years of academic experience
  • Focus on student-centered learning
  • Problem-based learning and industry-relevant curriculum
  • Best placement opportunities to get placed in high-end and reputed companies
  • Industrial training in reputable firms and organizations
  • The privilege of 100% placement guidance and support
  • Industry visits, seminars, workshops, and guest lectures by eminent researchers and industry practitioners
  • Active student clubs and bodies
  • The multi-cultural and vibrant teaching environment

Admissions Open 2024!!

Merit-based admission process with online application at Dev Bhoomi Uttarakhand University.

Eligibility & Fee Details

Duration & Eligibility

2 Years

The candidate must have passed graduation from a recognized university with minimum 40% or equivalent CGPA in aggregate.

Fee Structure

Course Total Fees
Academic fee ( Per Sem) ₹ 30000/-

One Time Fee

Application Fee (Non-Refundable) Admission Fee (Non-Refundable) University Enrollment Fee (Non-Refundable)
₹ 1,500 ₹ 7,000 ₹ 3,000
Exam fees ( Per Semester) 4,500/-

Download Fee Structure

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Programme Educational Objectives (PEO's)

PEO-1 Graduates will be well-prepared to excel in various roles within the fashion industry, such as designers, design managers, merchandisers, freelance design consultants, fashion communication journalists, and costume designers in textile industries.
PEO-2 Graduates will demonstrate proficiency in assessing, proposing, and applying various techniques related to drafting, draping, and constructing garments, showcasing their expertise in fashion technology and its applications.
PEO-3 Graduates will develop a systematic and critical approach to problem-solving throughout the design process, effectively articulating design ideas verbally, visually, and digitally.
PEO-4 Graduates will be equipped to take on challenging roles as production managers, export managers, merchandisers, and quality controllers in the domestic and garment export industry, effectively linking the design process to appropriate manufacturing processes.
PEO-5 To push the students to form creative, analytical, and communication skills that will make them efficient professionals in fields like development communication and communication research.

Program Specific Objectives (PSO's)

PSO-1 Graduates will prioritize user needs and tasks, developing a deep understanding of user experience design concepts and sensibilities while ensuring systems focus on users from the outset.
PSO-2 Graduates will possess practical skills in utilizing specific methods of user experience design, proficiently planning and conducting empirical measurements of user behavior to inform their design decisions.
PSO-3 Graduates will enhance both individual and collaborative problem-solving skills in design, actively embracing validated learning through prototyping and iterative design practices.
PSO-4 Graduates will effectively articulate their design thinking and process using written and verbal communication as well as visual aids like sketches, wireframes, and decks. Additionally, they will be capable of producing interactive prototypes to present complete concepts for new user interactions with clients.
PSO-5 Graduates will demonstrate proficiency in understanding and applying knowledge of machinery and technology related to fashion designing, printing, and crafting cloth materials, showcasing their expertise in fashion technology and its applications.

Program Grid Structure


Semester 1

Course Code Course Credit
23MFD101 Fashion Advertising and Visual Merchandising 3
23MFD102 Fashion Event Management 3
23MFD103 Material Handling 2
23MFD181 Fundamentals of Design 3
23MFD182 Advanced Pattern Making 3
22MFD183 Advanced Garment Construction I 3
22MFD184 Creative Fashion Illustration 3

Semester 2

Course Code Course Credit
23MFD201 Fashion Ecology 3
23MFD202 Introduction to E-Marketing 3
23MFD203 Knitting technology 3
23MFD204 Fashion Retailing 3
23MFD281 Fabric Manipulation And Adornment 3
23MFD282 Couture Draping 3
23MFD283 CAD-1 2

Semester 3

Course Code Course Credit
23MFD301 Inspirational Fashion 2
23MFD302 Quality control & assurance 3
23MFD303 Fashion Industry, Marketing and Management 2
21PHCC101 Research Methodology & Statistics 4
23MFD381 Portfolio Development 3
23MFD382 Fashion Accessory 3
23MFD383 CAD-II 3
VAM303XX Value Added Course - I 0

Semester 4

Course Code Course Credit
23MFD401 Boutique Management & Entrepreneurship 2
21PHCC102 Research & Publicationethics 4
23MFD481 Fashion Portfolio Design 7
23MFD482 Design Project & survey 7

Job Opportunities The Course Might Lead To

After the completion of the course, students can join any field related to textile and fashion. The students have scope also in related fields like CAD, home furnishing and jewellery designing. After post-graduation, the aspirant can work as an academician in various textile and fashion institutes and organizations and also opt for freelancing in the design field. Some of the job profiles on which the students can work are:

  • Fashion Designer
  • Fashion consultant,
  • Design Production Manager,
  • Fashion coordinator, etc.
  • Retail Buyer
  • Retail Manager
  • Fashion Stylist
  • Textile Designer
  • Jewelry and Footwear Designing
  • Fashion Merchandiser/Export Merchandiser/ Visual Merchandiser/Retail Merchandiser
  • Fashion Forecaster
  • Quality Assurance Manager
  • Event Planner.
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Admission 2023-24

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